Could it be Time to Overhaul and Re-do Your Business Website All Over?
We all know the critical role that a website plays today for any business. So unfortunate is the fact that most websites today are not updated as regularly as they should, thus contributing to a huge loss of clients. You will not only lose your hard-earned clients if you do not update your website, but you also get to subject yourself to security breaches. As such, you need to have a good plan for that to avoid wasting your money on things that will not benefit your website in the long run. So, how do you tell that your website needs something to be done?
Well, too much traffic is a good sign because it means many visitors are coming your way but could also be an indicator the website needs an overhaul if the visitors are getting an error message. It could be time for a website upgrade, and in particular servers upgrade to accommodate the additional traffic coming your way. This is where you get to think of such things as cloud hosting where you gain access to extra servers without having to physically install any servers. Besides, building new servers could be the most expensive undertaking but thanks to cloud hosting, accommodating the new traffic can be done remotely.
Another indicator it could be time to have a website upgrade is when this site is experiencing a high bounce rate. It could also be attributed to the fact that the website layout is confusing or the information is hard to get on the website. Take time to go through your website with a professional and if need be hire one to rearrange the layout and content of the site to make it user-friendly. You can even have a professional conduct a website testing right from your homepage and to all other pages where traffic is leaving as fast as it is coming.
It could also be a problem with the conversion rate meaning even if your visitors are coming, they are not buying or taking an intended action. A website is a marketing tool, it means if the sales are low you are not doing what ought to be done. Maybe the products or this service you are offering is not readily available, or maybe the call to action words like Click here now are hidden, or maybe your website is not trustworthy. We all know how suspicious a website can look especially if its last updated content cannot even be traced back. Last but not least, it could be time to discover more ways to overhaul your website if it is not mobile-friendly. You should know by now just how many people access websites via mobile today. When all is said and done, a bad website is the greatest turn off to many a consumer so if you have identified any of the above-mentioned signs, how about you work on updating it immediately?